Pengaruh Kepercayaan, Persepsi Kemudahan Dan Persepsi Manfaat Terhadap Minat Penggunaan E-Money Pada Mahasiswa FEB UMS

The purpose of this research are: to know influential positive and significant perceived usefulness toward intention to use e-money card, to know influential positive and significant perceived ease of use toward intention to use e-money card, to know influential positive and significant trust toward intention to use e-money card. Object of the research is respondent that have study in University Muhammadiyah of Surakarta. The result of descriptive test shows; the significant influence of perceived usefulness toward intention to use e-money card, the significant influence of perceived ease of use toward intention to use e-money card, and the significant influence of trust toward intention to use e-money card

Pengaruh Kepercayaan, Persepsi Kemudahan Dan Persepsi Manfaat Terhadap Minat Penggunaan E-Money Pada Mahasiswa FEB UMS

The purpose of this research are: to know influential positive and significant perceived usefulness toward intention to use e-money card, to know influential positive and significant perceived ease of use toward intention to use e-money card, to know influential positive and significant trust toward intention to use e-money card. Object of the research is respondent that have study in University Muhammadiyah of Surakarta. The result of descriptive test shows; the significant influence of perceived usefulness toward intention to use e-money card, the significant influence of perceived ease of use toward intention to use e-money card, and the significant influence of trust toward intention to use e-money card

Analisis Kelengkapan Fasilitas terhadap Kepuasan Mahasiswa yang Sedang Studi di Universitas Muhammadiyah Surakarta

In today's world of higher education, competition is so fast. Both public and private universities. The government also implements standard facilities to improve higher education competence. Muhammadiyah University of Surakarta is one of the private universities in Solo that has improved facilities to increase student satisfaction. Because student satisfaction will have an impact on student achievement as well as bringing the good name of the Muhammadiyah University of Surakarta. The study, entitled Analysis of the Completeness of Facilities on Student Satisfaction at the University of Muhammadiyah Surakarta, aims to determine the completeness of facilities on student satisfaction. The population in this study were students who were currently studying at the Muhammadiyah University of Surakarta. The number of samples in this study were 100 respondents. The data collection method used a uestionnaire. The data analysis techniques in this study were validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, model accuracy test (F test), hypothesis test (t test), and determination test (R2). The results showed that the completeness of academic and non-academic facilities had a significant effect on student satisfaction

Strategi Komunikasi Pemasaran Dalam Kegiatan Pemasaran Perumda Giri Aneka Usaha Kabupaten Wonogiri(Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran dalam Kegiatan Pemasaran Perumda Giri Aneka Usaha Kabupaten Wonogiri)

Perumda Giri Aneka Usaha is a regional-owned company in the Wonogiri Regency which is engaged in the printing sector. Although a regionally owned company, Perumda Giri Aneka Usaha can compete with private companies. The purpose of this study was to determine the marketing communication strategy carried out by Perumda Giri Aneka Usaha. The type of research method used is qualitative using a descriptive approach. Data collection techniques were carried out by means of observation and interviews with documentation retrieval. The theory used in this research is the SOSTAC model of marketing communication strategy. The results of this study indicate that the marketing communication strategy used by Perumda Giri Aneka Usaha is to use various forms of marketing communication such as advertising, direct marketing, personal selling, public relations, and event marketing. The form of marketing communication that is often used by Perumda Giri Aneka Usaha Wonogiri Regency is advertising, to make brochures/leaflets to provide information to the general public and offer what products and services are provided by Perumda Giri Aneka Usaha, and direct marketing by selling products and services. directly to consumers or buyers who come directly to Perumda Giri Aneka Usaha

Pengaruh Konten Youtube Atta Halilintar Terhadap Pembentukan Sikap Siswa Kelas 8 SMP N 1 Tawangsari (Penelitian Eksplanatif Kuantitatif)

Youtube has a massive influence on changes. Its existence enable individuals to easily acces the information the need, but sometimes Youtube can also have negative impacts on its viewers. Therefore, it is interesting to investigate the influance of Youtube contents by analyzing Atta Halilintar’s Youtube channel contents on the attitude building in terms of socialization and lifestyle. This study used a quantitative approach and employed a survey technique using a questionnaire for data collection. This study used the SOR theory and the population in the study was the students of SMP N 1 Tawangsari. The results of the study showed that there was an influence of Atta Halilintar’s Youtube contents on the attitude building of grade 8 students of SMP N 1 Tawangsari

Riset Keperilakuan Minat Beli Konsumen

This research was conducted with the aim of knowing the effect of Product Quality, Advertising And Trust on Customer Purchase Intention. The model used is Linier Regression, F test and T test. The sample taken in this study is by distributing questionnaires to respondents. In this study, there were 51 respondents. Product quality,advertising, and trust are in a very influential condition on consumer buying interest

Persepsian Resiko Terhadap Niat Beli Online

This study aims to determine the effect of financial losses and damage to online security reputations and online purchase intention privacy issues as mediating variables. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using SMART-PLS version 3. The results of the analysis in this study indicate that financial losses have a significant effect on online purchase intentions. while reputational damage has a significant effect on online purchase intentions. Then the results of the analysis in this study indicate that online security and privacy issues affect online purchase intention

Strategi Komunikasi Pemasaran Terpadu Pada CV. Bejo Motor

This study describes the integrated marketing communication strategy in CV. Bejo Motors. The purpose of this study is to explain the integrated marketing communication strategy model in CV. Bejo Motors. In this study using a qualitative descriptive method. Data collection techniques used through interview techniques. Informants from this study consisted of owners, staff and buyers of CV products. Bejo Motors. This research focuses on the use of integrated marketing communication theory or other languages of integrated marketing communication. The results of this study have determined the company's target market to facilitate the activities of an integrated marketing communication strategy. The strategy carried out by CV. Bejo Motor includes promotion, public relations, advertising, sponsorship, word of mouth marketing, personal selling, direct selling, and digital marketing. The various integrated marketing communication strategies aim not only to attract potential buyers but also to create brand image, awareness, and trust. Diverse strategies also involve not only paid content but can also be done for free and easily

Strategi Komunikasi Pemasaran Terpadu pada Angkringan Baloeng Gadjah

This research describes the integrated marketing communication strategy at Angkringan Baloeng Gajah. The purpose of this research is to explain and identify the integrated marketing communication strategy at Angkringan Baloeng Gajah. This research used a qualitative descriptive method using interview and observation data collection techniques. The sources of this research consisted of a manager and customers at Angkringan Baloeng Gajah. The result of this research with the application of the AIDA theory which consists of four steps. The first step is attention, this step aims to attract the attention of potential customers by advertisements through media online and media offline. The second step is interest, this step aims to build customers interest by providing promotions through advertisements that are disseminated. The third step is desire, this step aims to make a sense with customers interest by providing the best service to them. The fourth step is action, this step is the last step where customers have purchased products that have been offered

Daya Tarik Keputusan Pembelian Smartphone Samsung

The study aims to analyze the influence of brand image and price on Samsung smartphone purchasing decisions. The population and samples in this study were students of Muhammadiyah University of Surakarta who had purchased Samsung smartphones and the number of respondents as samples in this study as many as 106 respondents. The data source used in this study is primary data. Data collection method using questionnaire. Analyze the data using the SPSS 25 method. The results of the analysis in this study showed that brand image has a significant effect on purchasing decisions, the price has a significant effect on purchasing decisions